Shanda Giacomoni's blog

“Developers don’t like marketing” — This comes from a common misconception about what marketing is and what we do. For the marketing team at the Eclipse Foundation, marketing means developer and community outreach, ecosystem building, and driving project awareness and industry adoption.

We work together to achieve great things, and it’s important to share this progress with the greater open source community by getting media coverage. That’s why the Eclipse Foundation marketing team is here to support the community with press releases and media engagement.

When we talk about marketing at the Eclipse Foundation, we really mean connecting and communicating with the developers and stakeholders that comprise the open source community. As a member, getting involved with vendor-neutral marketing programs helps us all communicate the value of the open source, increase awareness of the technologies...