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Marketing is not a bad word

Monday, May 17, 2021 - 08:28 by Shanda Giacomoni

I’ve been with the Eclipse Foundation for a little over a year now, and on more than one occasion I’ve heard “developers don’t like marketing”. This comes from a common misconception about what marketing is and what we do. So, what is marketing and why do developers and open source communities need it?

For the marketing team at the Eclipse Foundation, marketing means developer and community outreach, ecosystem building, and driving project awareness and industry adoption. 

Developers need to know about projects to use or to contribute to them and decision-makers need to learn about our industry impact and commercially-friendly governance and processes in order to get involved in our working groups. We work with the projects, working groups, and community members to spread the word about people and organizations who contribute to vibrant, sustainable open source ecosystems.

We recently posted an outline of our marketing services, which summarizes some basic marketing programs the Eclipse Foundation team supports, including:

  • Project and Working Group Press Releases and Announcements 

  • Community News and Updates

  • Event Coordination and Promotion

  • Branding and Creative Services

  • Content Creation

  • Member Case Studies

  • Market Intelligence and Surveys

These services are all about sharing relevant information, insights, and best practices within our ecosystem and industry at large. Our goal is to increase awareness, adoption and contributions towards the open source projects and working groups that matter to you.
So, let’s rethink marketing and how we can work together to achieve our goals. Reach out to us at marketing@eclipse.org and we would be happy to work with you.