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  1. Home
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  3. Shanda Giacomoni's blog
  4. Marketing Programs for Members: How you can get involved

Marketing Programs for Members: How you can get involved

Monday, January 18, 2021 - 09:16 by Shanda Giacomoni

When we talk about marketing at the Eclipse Foundation, we really mean connecting and communicating with the developers and stakeholders that comprise the open source community. As a member, getting involved with marketing programs helps us all communicate the value of the open source, increase awareness of the technologies, and create connections around the world.

There are many opportunities to connect within the Eclipse community, but here are a few key ways you can work with the marketing team to share your message:

  1. Submit news & events
  2. Anyone with an Eclipse account can submit news (article, blogs, press releases) or an event (conference, webinar) that they think would be relevant to the Eclipse community through our newsroom. Simply submit the details of your news/event and a member of the foundation staff will review it. Once approved, the news and events will be displayed on eclipse.org and the relevant working group sites. We also share these submissions through our social media channels and our newsletters, when appropriate.

  3. Participate in a case study
  4. We initiated a member case study series to help prospective members understand how organizations of all sizes are leveraging their strategic involvement in our ecosystem to fuel market success.

    If you would like to share your experiences with vendor-neutral, open-source collaboration at the Eclipse Foundation, please let us know. All Eclipse Foundation members are welcome to participate in our member case study initiative.

    Repurpose Our Case Study Content

    In the spirit of open source, we publish all of our member case studies under the Creative Commons Attribution 4.0 International (CC BY 4.0) license. As long as you provide attribution according to the terms of the license, you can:

    • Copy and redistribute the case study content in any medium or format.
    • Adapt, transform, and build on the material for any purpose.

  5. Present a webinar
  6. Whether it's a demo, presentation, or panel discussion, webinars offer an ideal way to showcase your projects and technologies. Propose a talk for one of our webinar series:

    • Jakarta Tech Talk
    • Cloud Tool Time
    • Virtual IoT Meet-ups
    • Virtual Eclipse Community Meet-ups

  7. Blog
  8. Many of our member organizations have an audience through their own blogging platform. We encourage you to blog about the Eclipse projects and technologies that make a difference in your work. You can then submit the blog through our newsroom or send us an email at marketing@eclipse.org to discuss the best way to promote your blog to the Eclipse community.

  9. Amplify our message
  10. Follow the Eclipse Foundation’s social media channels and share our posts to amplify our messages. Some of our key channels include:

    • Twitter: @EclipseFdn, @JakartaEE, @EclipseIoT, @EdgeNativeWG and @ECDTools

      For additional Twitter accounts, check these lists: https://twitter.com/EclipseFdn/lists

    • Facebook: Eclipse Foundation, Jakarta EE and Eclipse IoT
    • LinkedIn: Eclipse Foundation, Jakarta EE, Eclipse IoT, Edge Native Working Group and Eclipse Cloud Development Tools

    If you see news that our followers would be interested in, you can send us a link to share on social media.

Other initiatives or ideas?

Email marketing@eclipse.org and we can work together to connect you with the Eclipse community.

Note: The Eclipse Foundation has full editorial control over the content of the material but welcomes input from the member organizations. Eclipse Foundation has the right, at its sole discretion, to determine whether to produce, publish, or promote content.

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