Uncategorized

Brand Hijack

Sunday, April 24, 2005 - 16:31 by Anonymous (not verified)
I have just finished reading a new book on branding called Brand Hijack: marketing without marketing , by Alex Wipperfurth. I’m often pretty skeptical about ‘marketing/branding’ books but this one was pretty good. They author was involved with the marketing at Napster but also uses Linux, Apple, and others as...

Eclipse Around the World

Wednesday, April 20, 2005 - 10:04 by Anonymous (not verified)
One of the really cool things about Eclipse is that there is lots of Eclipse events going on all around the world. These are events organized by people in the Eclipse community and in the native language. For instance, NTT Comware, Hitachi, Fujitsui, NEC and IBM Japan have started an...

Maybe there is hope?

Tuesday, April 19, 2005 - 04:42 by Anonymous (not verified)
I just noticed that Tim Boudreau at Sun has taken down his recent blog that was very negative about Eclipse. Seems like he was having a bad day. As someone who on occassion has sent a couple of late night e-mails that I later regret, I can certainly relate. I...

Is Sun creating FUD?

Monday, April 18, 2005 - 07:04 by Anonymous (not verified)
Have you noticed that ever since EclipseCon, Sun has turned up the noise and FUD level with respect to Eclipse. I am disappointed that Sun is taking the low road but it seems they are a bit panicked about some of the success Eclipse is enjoying. I am a big...

Welcome to my new blog

Tuesday, April 12, 2005 - 16:16 by Anonymous (not verified)
Welcome to my new blog. I am the Director of Marketing for the Eclipse Foundation. I hope to use this blog to highlight some of the wonderful products, success and activities in the Eclipse ecosystem. I also hope to hear from people using Eclipse and get feedback on how the...