Blogs

Brand Hijack

Sunday, April 24, 2005 - 16:31 by Ian Skerrett

I have just finished reading a new book on branding called Brand Hijack: marketing without marketing, by Alex Wipperfurth. I’m often pretty skeptical about ‘marketing/branding’ books but this one was pretty good. They author was involved with the marketing at Napster but also uses Linux, Apple, and others as case studies. If you are interested in these types of topics I would recommend picking up a copy.

Greetings from Japan

Sunday, April 24, 2005 - 07:19 by Mike Milinkovich

This week I am in Tokyo speaking at a number of events and meeting with a number of member companies. This is my first time in Japan so I’m pretty excited about the trip, even though the jetlag already has me reeling.

Eclipse Around the World

Wednesday, April 20, 2005 - 10:04 by Ian Skerrett

One of the really cool things about Eclipse is that there is lots of Eclipse events going on all around the world. These are events organized by people in the Eclipse community and in the native language.

What is "Eclipse" anyways?

Tuesday, April 19, 2005 - 22:37 by Mike Milinkovich

One of the interesting things about Eclipse is trying to define exactly what the label means. There is no doubt that it is an overloaded term.

Maybe there is hope?

Tuesday, April 19, 2005 - 04:42 by Ian Skerrett

I just noticed that Tim Boudreau at Sun has taken down his recent blog that was very negative about Eclipse. Seems like he was having a bad day. As someone who on occassion has sent a couple of late night e-mails that I later regret, I can certainly relate. I applaud Tim for taking the high road. Wouldn’t it be nice if the other Sun employee, Charles Ditzel would just show the same amount of integrity.

First, What Really Matters

Monday, April 18, 2005 - 22:43 by Mike Milinkovich

I am very fortunate to have a professional position which I thoroughly enjoy. Really, not that many people get to have a job that they are really passionate about.

Over time, I expect that this blog will be filled with postings about Eclipse and its various developments. That’s what I do, and that’s my main purpose in writing here.

But I thought that it might be fun to start off my blog talking about the other thing that I am truly passionate about. (Well, OK, my family is truly #1, but that’s a given.)

Welcome to my

Monday, April 18, 2005 - 22:03 by Mike Milinkovich

Welcome to my first ever web log. This is where I plan on documenting some of my thoughts and experiences as the Executive Director of the Eclipse Foundation.

Is Sun creating FUD?

Monday, April 18, 2005 - 07:04 by Ian Skerrett

Have you noticed that ever since EclipseCon, Sun has turned up the noise and FUD level with respect to Eclipse. I am disappointed that Sun is taking the low road but it seems they are a bit panicked about some of the success Eclipse is enjoying. I am a big believer in positive marketing. Talk about the good things of a product or community and people will listen. People just tend to turn-off the negative messages.

Eclipse Based Products – More than you may know

Tuesday, April 12, 2005 - 16:23 by Ian Skerrett

When I first started at Eclipse, I was truly surprised of the number of products that are based on Eclipse. Most people know about IBM’s commitment and use of Eclipse in their Websphere Studio products. However a lot of people, including myself, might no know that there are many more companies that have based their development tools on Eclipse. And the really surprising thing is that a LOT are not even Java based tools.

Welcome to my new blog

Tuesday, April 12, 2005 - 16:16 by Ian Skerrett

Welcome to my new blog. I am the Director of Marketing for the Eclipse Foundation. I hope to use this blog to highlight some of the wonderful products, success and activities in the Eclipse ecosystem. I also hope to hear from people using Eclipse and get feedback on how the Eclipse Foundation can do a better job communicating to the community.

Stay tune.

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Eclipse Foundation Blogs

Ian Skerrett (857 posts)
Wayne Beaton (795 posts)
Mike Milinkovich (280 posts)
Benjamin Cabé (131 posts)
Ivar Grimstad (40 posts)
Tanja Obradovic (29 posts)
Thabang Mashologu (25 posts)
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Jameka Woodberry (9 posts)
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Paul Buck (8 posts)
Frédéric Desbiens (7 posts)
Gabriela Motroc (4 posts)
Denis Roy (4 posts)
Shabnam Mayel (3 posts)
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Paul White (1 posts)
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