Blogs

Ian Skerrett's picture

Brand Hijack

I have just finished reading a new book on branding called Brand Hijack: marketing without marketing, by Alex Wipperfurth. I’m often pretty skeptical about ‘marketing/branding’ books but this one was pretty good. They author was involved with the marketing at Napster but also uses Linux, Apple, and others as case studies. If you are interested in these types of topics I would recommend picking up a copy.

Read More
Mike Milinkovich's picture

Greetings from Japan

This week I am in Tokyo speaking at a number of events and meeting with a number of member companies. This is my first time in Japan so I’m pretty excited about the trip, even though the jetlag already has me reeling.

Read More
Ian Skerrett's picture

Eclipse Around the World

One of the really cool things about Eclipse is that there is lots of Eclipse events going on all around the world. These are events organized by people in the Eclipse community and in the native language.

Read More
Mike Milinkovich's picture

What is "Eclipse" anyways?

One of the interesting things about Eclipse is trying to define exactly what the label means. There is no doubt that it is an overloaded term.

Read More
Ian Skerrett's picture

Maybe there is hope?

I just noticed that Tim Boudreau at Sun has taken down his recent blog that was very negative about Eclipse. Seems like he was having a bad day. As someone who on occassion has sent a couple of late night e-mails that I later regret, I can certainly relate. I applaud Tim for taking the high road. Wouldn’t it be nice if the other Sun employee, Charles Ditzel would just show the same amount of integrity.

Read More
Mike Milinkovich's picture

First, What Really Matters

I am very fortunate to have a professional position which I thoroughly enjoy. Really, not that many people get to have a job that they are really passionate about.

Over time, I expect that this blog will be filled with postings about Eclipse and its various developments. That’s what I do, and that’s my main purpose in writing here.

But I thought that it might be fun to start off my blog talking about the other thing that I am truly passionate about. (Well, OK, my family is truly #1, but that’s a given.)

Read More
Mike Milinkovich's picture

Welcome to my

Welcome to my first ever web log. This is where I plan on documenting some of my thoughts and experiences as the Executive Director of the Eclipse Foundation.

Read More
Ian Skerrett's picture

Is Sun creating FUD?

Have you noticed that ever since EclipseCon, Sun has turned up the noise and FUD level with respect to Eclipse. I am disappointed that Sun is taking the low road but it seems they are a bit panicked about some of the success Eclipse is enjoying. I am a big believer in positive marketing. Talk about the good things of a product or community and people will listen. People just tend to turn-off the negative messages.

Read More
Ian Skerrett's picture

Eclipse Based Products – More than you may know

When I first started at Eclipse, I was truly surprised of the number of products that are based on Eclipse. Most people know about IBM’s commitment and use of Eclipse in their Websphere Studio products. However a lot of people, including myself, might no know that there are many more companies that have based their development tools on Eclipse. And the really surprising thing is that a LOT are not even Java based tools.

Read More
Ian Skerrett's picture

Welcome to my new blog

Welcome to my new blog. I am the Director of Marketing for the Eclipse Foundation. I hope to use this blog to highlight some of the wonderful products, success and activities in the Eclipse ecosystem. I also hope to hear from people using Eclipse and get feedback on how the Eclipse Foundation can do a better job communicating to the community.

Stay tune.

Read More